DAY 7 – 11: UNIT 3: SOCIAL MEDIAS AND EDUCATION

Pre Home Assignments

Learning Activity 1: Reading passage: Should read the passages in this unit minimum 3 times and should do all preparations in its maximum.

DAY 7:

Learning Activities for Live Class Session:

Learning Activity 1: Speech: Any one or two can deliver a speech in 3-5 minutes in an interactive way about the importance of social Medias in education.

Learning Activity 2: Pair TV Interview with Expert Consultancy over phone: One take the role of an expert in social media and other one take the role of an anchor. Sub: Safe Usage of social media.

Learning Activity 3: Group Discussion: Arrange a Group Discussion. All students are participating in the discussion.

Round 1: Purpose and objectives of learning and practicing the content in this theory unit.

Round 2: How to apply the knowledge and the ideas in this unit in your life, career and in society.

Learning Activity 4: Interview with Facebook Founder: One take the role of Facebook founder and other one take the role of an interviewer.

Learning Activity 5: TV Reality Show: Conduct a Reality show of popular social media. Each student represents their favorite Social Media and wear the badge or logo of it. All participants, anchor and judges use different sound modulation in this show.

First round: Brief Self Introduction round.

Last Round: Verbal debate with other social media representatives.

Two students become Judges and tell the judgment and marks. One student act as the anchor.

DAY 8:

Learning Activity 1: Conduct a Technical Class relate with Easy Video Making and Editing in Android OS. An expert student or students in Video Making & Editing conduct and lead the practical class with demos and screen sharing and clear the doubts of other students. Keep the flow of the program with welcome speech, presidential speech, practical class, doubts clearing session, vote of thanks etc.
Students can also learn Easy Video Making and Editing in Android OS by reading tutorial content in Google and by watching tutorial videos in YouTube.
Write a brief report regarding this class in half A4 page in your Theory Assignment Book.

DAY 9:

Learning Activity 1: Conduct a Technical Class relate with Easy Photo, Image Editing and Digital Painting by using Photoshop and Similar Apps. An expert student or students in Easy Photo, Image Editing and Digital Painting conduct and lead the practical class with demos and screen sharing and clear the doubts of other students. Keep the flow of the program with welcome speech, presidential speech, practical class, doubts clearing session, vote of thanks etc.
Students can also learn Easy Photo & Image Editing by using Photoshop and Similar Apps by reading tutorial content in Google and by watching tutorial videos in YouTube.
Write a brief report regarding this class in half A4 page in your Theory Assignment Book.

DAY 10:

Learning Activity 1: Conduct a Practical Class relate with Effective Use of most popular Social Medias, Marketing products and services through different Social Medias and enhancing career through LinkedIn. An expert student or students in this topic conduct and lead the practical class with demos and screen sharing and clear the doubts of other students. Keep the flow of the program with welcome speech, presidential speech, practical class, doubts clearing session, vote of thanks etc.
Students can also learn Effective Use of Social Medias, Marketing products and services through different Social Medias and career enhance through LinkedIn by reading tutorial content in Google and by watching tutorial videos in YouTube.
Write a brief report regarding this class in half A4 page in your Theory Assignment Book.

DAY 11:

Learning Activity 1: Conduct a Practical Class about Digital Marketing include SEO, Marketing through Free Listing Sites, Marketing through Google Maps, Web Marketing etc. An expert student or students in this topic conduct and lead the practical class with demos and screen sharing and clear the doubts of other students. Keep the flow of the program with welcome speech, presidential speech, practical class, doubts clearing session, vote of thanks etc.
Students can also learn topics related with Digital Marketing by reading tutorial content in Google and by watching tutorial videos in YouTube.
Write a brief report regarding this class in half A4 page in your Theory Assignment Book.

Self-Home Assignments & with classmates:

Learning Activity 1: Self Speech in front of Mirror: Do a Self-Speech about the importance of social Medias in education in front of the mirror by following all the formalities and techniques of public speech.

Learning Activity 2: Pair TV Interview with Expert: One take the role of an expert in social media and other one take the role of an anchor. Sub: Safe Usage of social media. Faculty prepare the list & put it in the group.

Learning Activity 3: Interview with Facebook Founder: One take the role of Facebook founder and other one take the role of an interviewer. Faculty prepare the list & put it in the group.

Individual, pair & outside learning activities as Post Home Assignments:

Learning Activity 1: Make / Edit an Educational Video by using Easy Video Making and Editing Apps.

Learning Activity 2: Make a public awareness Poster by using Apps like Photo Image Editor / Digital Painting / Photoshop or Similar Apps.

Learning Activity 3: Prepare a Profile in LinkedIn by adding your Educational and Career details.
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Introduction:

Social medias are internet-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:

1. Social media are Internet-based applications. User-generated content, such as text posts or comments, digital photos or videos, and data generated through all online interactions, are the lifeblood of social media.

2. Social media facilitate the development of online social networks by connecting a user’s profile with those of other individuals or groups.

3. Social media use web-based technologies, desktop computers and mobile technologies (e.g., smartphones and tablet computers) to create highly interactive platforms through which individuals, communities and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online. They introduce substantial and pervasive changes to communication between businesses, organizations, communities and individuals.

4. Social media changes the way individuals and large organizations. These changes are the focus of the emerging field of techno self-studies.

5. Social media differ from paper-based media (e.g., magazines and newspapers) or traditional electronic media such as TV broadcasting in many ways, including quality, reach, frequency, interactivity, usability, immediacy, and permanence.

6. Social media operate in a dialogic transmission system (many sources to many receivers). This is in contrast to traditional media which operates under a monologic transmission model (one source to many receivers), such as a paper newspaper which is delivered to many subscribers or a radio station which broadcasts the same programs to an entire city.

Importance of Social Medias in education:

Social media plays an important role in every student’s life. It is easier and convenient to access information, provide information and communicate via social media. Teachers and students are connected to each other and can make good use of these platforms for the working of their education.

Popular Social Media Sites:

(Any one can learn all the operations & utility services of these social medias with the help of their own help topics and with the help of online tutorials & Google searches & Youtube videos. That is, simply typing what is your requirement in Google or YouTube. Then they will give you the way and result. Eg: How can I create or add connections in LinkedIn?, How can I join in Facebook groups? etc.

Facebook (FB)

This is the biggest social media network on the Internet, both in terms of total number of users and name recognition. Founded on February 4, 2004, Facebook has within 16 years managed to accumulate more than 2.41 billion monthly active users and this automatically makes it one of the best mediums for connecting people from all over the world with your business. It is estimated that more than 1 million small and medium-sized businesses use the platform to advertise their business.

Learn the below things practically:
a. Opening, Making Profile & its Privacy Settings, Editing & Deleting Facebook account.
b. Adding friends & deleting friends.
c. Posting, Editing & Deleting photos/images & videos in FB.
d. Giving Likes, comments to other’s posts & its editing & deleting.
e. Creating, Editing & Deleting FB Pages, Groups, Events etc.
f. Joining & Leaving in different Facebook Groups.
g. Searching people, groups, posts, photos, pages etc.
h. Sharing posts in FB accounts, Pages & Groups.
i. How to make live videos?
j. Usage of Messenger in FB.
k. Exploring History (on this day).
l. Review writing in FB Pages.
m. Check in giving to posts.
n. Photo & products tagging in posts.
o. Hashtag making in posts (Eg: #globalcitizen #Montessori etc.)
p. Usage of Blocking & other protection features in FB.
q. Linking FB with other social medias.
r. Changing Profile & Cover photos & Editing Photos.
s. Sending Birthday Messages.
t. Creating polls in FB.
u. Facebook Promotions & other ways of increasing more reach etc.

YouTube

YouTube — the largest and most popular video-based social media website — was founded on February 14, 2005, by three former PayPal employees. It was later bought by Google in November 2006 for $1.65 billion. YouTube has over 2 billion website visitors per month and is the second most popular search engine behind Google.

Learn the below things practically:
a. Searching & Watching YouTube videos.
b. Connecting YouTube videos with different learning subjects.
c. Like & dislike giving to videos.
d. comment writing & posting.
e. Sharing YouTube videos to other social media accounts.
f. Subscribing a YouTube channel.
g. Creating a YouTube Channel and managing its settings
h. Creating and Editing Video, Image and Text content in YouTube etc.

WhatsApp

WhatsApp Messenger is a cross-platform instant messaging client for smartphones, PCs and tablets. The app relies on the Internet to send images, texts, documents, audio and video messages to other users that have the app installed on their devices. Launched in January 2010, WhatsApp Inc. was acquired by Facebook on February 19, 2014, for about $19.3 billion. Today, more than 1.5 billion people use the service to communicate with their friends, loved ones and even customers.

Messenger

Messenger (commonly known as Facebook Messenger) is an American messaging app and platform developed by Facebook Inc. Originally developed as Facebook Chat in 2008, the company revamped its messaging service in 2010, and subsequently released standalone iOS and Android apps in August 2011 and standalone Facebook Portal hardware for Messenger-based calling in Q4 2018. Later on, Facebook has launched a dedicated website interface (Messenger.com), and separated the messaging functionality from the main Facebook app, allowing users to use the web interface or download one of the standalone apps. In April 2020, Facebook officially released Messenger for Desktop, which is supported on Windows 10 and macOS and distributed on Microsoft Store and App Store respectively.
Users can send messages and exchange photos, videos, stickers, audio, and files, as well as react to other users’ messages and interact with bots. The service also supports voice and video calling. The standalone apps support using multiple accounts, conversations with optional end-to-end encryption, and playing games.

Instagram

Instagram is a visual social media platform. The site, launched on October 6, 2010, has more than 400 million active users and is owned by Facebook. Many of its users use it to post information about travel, fashion, food, art and similar subjects. The platform is also distinguished by its unique filters together with video and photo editing features. Almost 95 percent of Instagram users also use Facebook.

Learn the below things practically:
a. Opening, Making Profile & its Privacy Settings, Editing & Deleting an Instagram Account
b. Adding others as ‘following’ in Instagram.
c. Posting, Editing, Sharing & Deleting photos/images & videos in Instagram.
d. Giving Likes, comments & sharing others posts & its editing & deleting.
e. Saving photos, videos & making collections.
f. Linking Instagram posts with other social media accounts.
g. Other Promotions in Instagram.

Qzone

Qzone (Chinese: QQ??) is a social networking website based in China which was created by Tencent in 2005. It allows users to write blogs, keep diaries, send photos, listen to music, and watch videos. Users can set their Qzone background and select accessories based on their preferences so that every Qzone is customized to the individual member’s taste. However, most Qzone accessories are not free; only after buying the “Canary Yellow Diamond” can users access every service without paying extra.
According to a 2009 report published by Tencent, Qzone was surpassing other social networking websites like Tencent Weibo and Tagged in China. Qzone is rapidly growing: as of November 2013, it already had 623.3 million users and by 2014 it had 645 million. 150 million Qzone users update their accounts at least once a month. This makes Qzone one of the most active communities in the whole industry.

TikTok

TikTok is a viral Chinese video-sharing social networking service owned by Chinese company ByteDance. It is used to create short music, lip-sync, dance, comedy and talent videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. It is an international version of Douyin that was originally released in the Chinese market in September 2016. Later, TikTok was launched in 2017 for iOS and Android in most markets outside of mainland China; however, it only became available worldwide, including the United States, after merging with another Chinese social media service Musical.ly on 2 August 2018. TikTok and Douyin have almost the same user interface but no access to each other’s content. Their servers are each based in the market where the respective app is available. The two products are similar, but features are not identical. Douyin includes an in-video search feature that can search by people’s face for more videos of them and other features such as buying, booking hotels and making geo-tagged reviews. Since its launch in 2016, TikTok/Douyin rapidly gained popularity in East Asia, South Asia, Southeast Asia, the United States, Turkey, Russia, and other parts of the world. As of October 2020, TikTok surpassed over 2 billion mobile downloads worldwide.

Weibo

Sina Weibo is a Chinese microblogging (weibo) website. Launched by Sina Corporation on 14 August 2009, it is one of the biggest social media platforms in China, with over 445 million monthly active users as of Q3 2018. The platform has been a huge financial success, with surging stocks, lucrative advertising sales and high revenue and total earnings per quarter. At the start of 2018, it surpassed the US$30 billion market valuation mark for the first time.
In March 2014, Sina Corporation announced a spinoff of Sina Weibo as a separate entity called simply “Weibo”, and filed an IPO under the symbol WB. Sina carved out 11% of Weibo in the IPO, with Alibaba owning 32% post-IPO. The company began trading publicly on 17 April 2014. In March 2017, Sina launched Sina Weibo International Version. In November 2018, Sina Weibo suspended its registration function for minors under the age of 14. In July 2019, Sina Weibo announced that it would launch a two-month campaign to clean up pornographic and vulgar information, named “Project Deep Blue”. On 29 September 2020, the company announced to go private again due to rising tensions between the US and China. Sina Weibo had gone public on the Nasdaq in 2000. In June 2020, Sina Weibo reached 523 million active monthly users.

Reddit

This is a social news and entertainment networking website where registered users can submit content such as direct links and text posts. Users are also able to organize and determine their position on the site’s pages by voting submissions up or down. Submissions with the most positive votes appear in the top category or main page. Reddit was founded by University of Virginia roommates Alexis Ohanian and Steve Huffman on June 23, 2005. A decade later, the site boasts more than 36 million registered accounts and 231 million monthly visitors.

Learn the below things practically:
a. Creating a Reddit account & its preferences settings.
b. Joining in Sub Reditts & posting in them.
c. Posting links from different social medias to different categories (news, videos, jokes, gifs, games etc.) in Reddit.
d. Giving Votes & Comments to others post.
e. Finding/Adding Friend & giving votes & comments to their posts.
f. Sharing posts from Reddit to other social medias.
g. Build up ‘Karma’& sharing free gifts to others.
h. Other Promotions in Reddit.

Twitter

You might be thinking that limiting your posts to 280 characters is no way to use it, but you will be shocked to know that this social media platform has more than 330 million active monthly users who make use of the 140 character limit to pass on information. Businesses can use Twitter to interact with prospective clients, answer questions, release latest news and at the same time use the targeted ads with specific audiences. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California.

Learn the below things practically:
a. Opening, Making Profile & its Privacy Settings, Editing & Deleting Twitter account
b. Adding others as ‘following’ in Twitter.
c. Tweeting messages, photos/images & videos in Twitter.
d. Giving Likes, Reply & Retweeting.
e. Linking Tweets with other social media accounts.
f. Creating Moments in Twitter.
g. Other Promotions in Twitter.

Snapchat

Snapchat is an image messaging mobile application software product that was created by Reggie Brown, Evan Spiegel and Bobby Murphy when they were students at Stanford University. The app was officially released in September 2011, and within a short span of time they have grown immensely registering an average of 100 million daily active users as of May 2015.

LinkedIn

Founded on December 14, 2002, and launched on May 5, 2003, LinkedIn is hands-down the most popular social media site for professional networking. The website is available in 24 languages and has over 400 million registered users. LinkedIn is great for people looking to connect with people in similar industries, networking with local professionals and displaying business related information and statistics.

Learn the below things practically:

a. Opening an account & creating a profile page in LinkedIn.
b. Making connections in LinkedIn.
c. Writing Articles & posting Photos in LinkedIn.
d. Making ‘followers’ & ‘following’ in LinkedIn.
e. Giving Likes, comments to others posts & its sharing.
f. Forwarding profile to others.
g. Linking Gmail contacts with LinkedIn.
h. Other Promotions in LinkedIn.

Pinterest

Launched in March 2010, Pinterest is a relatively newcomer in the social media arena. This platform consists of digital bulletin boards where businesses can pin their content. Pinterest announced September 2015 that it had acquired 100 million users. Small businesses whose target audience is mostly made up of women should definitely invest in Pinterest as more than half of its visitors are women.

Learn the below things practically:
a. Creating an account & profile in Pinterest.
b. Creating different Pinboards & posting & editing in different boards.
c. Posting links from different social medias to different categories (news, videos, jokes, gifs, games etc.) in Pinterest.
d. Making ‘followers’ & ‘following’ in Pinterest.
e. Saving others pins.
f. Linking Pinterest posts to other social medias.
g. Other Promotions in Pinterest.

Quora

Capitalizing upon human curiosity is an ingenious idea that would lead to the creation and launch of Quora in June, 2009. The website, co-founded by two former Facebook employees, Charlie Cheever and Adam D’Angelo now claims that it received more than 80 million monthly unique visitors, with half of them coming from the USA.
Other useful Medias

Google Map:

Google Maps is a web mapping service developed by Google. It offers satellite imagery, street maps, 360° panoramic views of streets (Street View), Real-time traffic conditions (Google Traffic), and route planning for traveling by foot, car, bicycle (in beta), or public transportation.
Google Maps began as a C++ desktop program designed by Lars and Jens Eilstrup Rasmussen at Where 2 Technologies. In October 2004, the company was acquired by Google, which converted it into a web application. After additional acquisitions of a geospatial data visualization company and a realtime traffic analyzer, Google Maps was launched in February 2005. Google Maps makes navigating your world faster and easier. Find the best places in town and the information you need to get there.

Learn the below things practically:
a. Searching & Finding places & institutions through Google Map.
b. Sharing search results, as messages & e-mails.
c. Rating & Review writing in Google Maps.
d. Adding an institution and its details in Google Maps.
e. Adding photos to Google maps.
f. Other Promotions in Google Maps.
g. Usage of GPS Navigation while travelling.

Wikipedia (the free encyclopedia)

Wiki was introduced into the lexicon by a computer programmer named Ward Cunningham in 1995 when he created collaborative software that he called WikiWikiWeb. Wiki is Hawaiian for “fast; quick.” As a noun, wiki means “a website that allows anyone to add, delete or revise content by using a web browser.” Wikipedia is the largest and most popular general reference work on the Internet and is ranked the seventh-most popular website. Wikipedia is owned by the nonprofit Wikimedia Foundation.

Digital Marketing

Digital marketing is the marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media.
Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones (both SMS and MMS), social media marketing, display advertising, search engine marketing, and any other form of digital media.
Most experts believe that ‘digital’ is not just yet another channel for marketing. It requires a new approach to marketing and a new understanding of customer behavior.

Social Media Marketing

Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around:
a. Establishing a social media presence on major platforms.
b. Creating shareable content and advertorials.
c. Cultivating customer feedback throughout the campaign through surveys and contests.
Social media marketing is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness.

Photoshop & usage of Mobile Photoshop Apps

Photoshop is an image editing software developed and manufactured by Adobe Systems Inc. Photoshop is considered one of the leaders in photo editing software. The software allows users to manipulate, crop, resize, and correct color on digital photos. Now a days so many Android based Image editors such as:
Adobe Photoshop Express (iOS/Android/Windows Phone)
Adobe Photoshop Express / Photo Credit: Adobe.
Autodesk Pixlr / Photo Credit: Autodesk.
Camera+ app / Photo Credit: tap tap tap.
Camera360 app / Photo Credit: PinGuo Inc.
Darkroom / Photo Credit: Bergen Co.
FaceTune / Lightricks Ltd. etc. are available.

Learn the below things practically:

a. Editing Images with the help of Adobe Photoshop.
b. Editing Images with the help of other Android apps.
(Learn the above things practically by making assignments written in our other units)

Video Editing & Creating Fancy Videos

Video Editing is the process of taking video that is raw, meaning untouched or newly recorded, and taking away clips of that video that are not necessary to your story or point of the video. This taking away of footage is called cutting.
Now a days so many Android based video editors and mobile apps are available.

Learn the below things practically:

a. Editing videos with the help of software’s & Mobile Apps.
b. Dubbing sounds & editing sounds by using internet software & Mobile Apps.
c. Creating sound clips from written files (or by typing the matter) with help of software & Mobile Apps.

Module Developed by: Baba Alexander

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